August 24, 2016


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Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at:




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at:


Janmashtami, celebrated this year on the 25th of August, commemorates the Incarnation of the God Vishnu in the human form of a historic personality known as Krishna, one of the ten Hindu “Avatars” of the current great cycle of time.

“Avatar” means “descent”, in this case, the descent of  Spirit into physical form.  “Avatar” carries a meaning similar to the term “Christ” (“Annointed”).  In both the Avatar and the Christ the Divine Spirit expresses itself by descending into, or pouring itself upon, human form.

Krishna is generally accepted, even by non-Hindus, as a “historic personality”, rather than a purely mythic one, because His name and His kingdom exist in the historic record, and because of a major traumatic event with which He was famously associated.

That event was the horrific battle of Kurukshetra, between two rival clans, the Pandavas and the Kauravas.  The site of this battle is known, as is the approximate time of its occurrence.  Krishna, taking the non-combat role of charioteer on the Pandava side, guides the Pandavas to a victory which, in the end, is seen to have been necessary, but in no way glorious.  War is hell, in this telling, but in this instance inevitable and unavoidable.

On the first morning of battle, the Pandava hero, Arjuna, collapses in despair at the realization of the slaughter that is about to take place, and begs Krishna, whom he takes to be God in human form, to explain to him the reason and purpose for the pending destruction.  Krishna’s answer,  the BHAGAVAD GITA (“Song of God”), expounds the source and destiny of the soul, the meaning of creation, and all the states of existence.  Every individual, Krishna explains, is subject to both  karma and dharma, fate and duty.  Release from the karma acquired in past lives requires the faithful carrying out of each one’s destined life duty, dharma.  The dharma of the warrior, Krishna reminds Arjuna, is to fight when fate makes fighting unavoidable.  In the pending struggle, Krishna advises Arjuna, the balance of creation needs to be restored.  Larger forces are at play that Arjuna cannot see.

Having said this, one would think that commemorations of Krishna would generally have a martial flavor—images of valor and conquest.  After all, the great text, the BHAGAVAD GITA, was delivered on a battle field.

But that isn’t the case.

Rather than Krishna the Warrior, we most often see depictions of Krishna as the Rascal Child, the Playful Youth, the Charmer and Devoted Lover, the Flute Player and Dancer.

Krishna’s love for His adored Radha, and her adoration of Him, are celebrated in songs and paintings and dances.  They are the cosmic couple, the masculine and feminine aspects of Divinity, united.  Their dance is the Dance of Creation.

So the great battle that resulted in the greatest of the Hindu texts is not celebrated in India, as such a battle would surely be in the militaristic cultures of the West, as a glorious triumph, with the great hero of the faith leading the charge.  An older culture, perhaps, has gotten past seeing war, and even victory, as glorious.

What is happily recalled is the frolicking, merry youth, clasping His flute, inviting the Soul of Humanity to join Him in His dance.


--from the desk of Mark Keller

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