About us - Our company

 

We are
An ethical lifestyle brand
An artisan hand block printer
An environmentally conscious, fair trade manufacturer 
An artisan development foundation

 

Mehera Shaw Brand is an American company based in North Carolina.  Mehera Shaw Textiles Pvt. Ltd. is an Indian fair trade manufacturing company that produces hand block printed garments and home furnishings based in Jaipur, India. 

OUR BRAND

Mehera Shaw is a sustainable, artisan-based lifestyle brand for the conscious consumer, inspired by the textiles of India. 

Our aesthetic is a contemporary take on colorful artisan block prints, with a touch of boho, casual styling.

Our pitch is make it your own and enjoy your colorful life.

Our product range encompasses women’s casual wear, nightwear, lounge, textile-based home furnishings, accessories (bags, scarves, up-cycled items), children’s, baby bed linens, men’s casual shirts, block printed organic fabric, and DIY kits. 

We believe in connecting craftsmanship, ethical making, markets, consumers, and beautiful products in a transparent story of slow fashion.

We work toward our holistic vision of exchange among all participants in the supply chain each day by putting our values into practice.

Block printed dupatta at Mehera Shaw

ARTISAN HAND BLOCK PRINTS

Our brand and manufacturing are rooted in the artisan block printing tradition of Jaipur.  We design block print collections for each season and print on GOTS certified organic cottons or handloom fabrics using AZO free pigment colors.

We print at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East. We occasionally also work in Bagru village with traditional, vegetable dye block printing.

Mehera Shaw block printing

ETHICAL MANUFACTURING

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labor standards, sustainable fabrics, and artisan printed textiles. We produce all garments in-house: specializations include high-end tailoring with wovens, women’s casual wear, homewares, block printing, baby bed linens.

We are a guaranteed member of the WFTO  (World Fair Trade Organisation, number 1047) and Craftmark and produce everything in-house. We use only natural fibers and whenever possible, GOTS certified organic cottons sourced in India. We use AZO free dyes for both solid color dyeing and printing. We have an artisan-based water filtration and rainwater catchment system for our block printed fabric wash water. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. 

 

paper pattern making at Mehera Shaw

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid color dyeing, sampling, and small to medium-scale garment and homewares manufacturing for both independent designers and established brands. For more information see our page on custom manufacturing or write to Vishal Sharma at: vishal@meherashaw.

 

Fit/Sizing/Care

FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

SIZING

h4XS/ 36

h4S/ 38

h4M/40

h4L/ 42

h4XL/44

h4chest

h435.5 inches/ 90 cm

h437.5 inches/95 cm

h439.5 inches/ 100 cm

h441.5 inches/ 105 cm

h444.5 inches. 113 cm

h44cm extra from body

h4waist

h426 inches/ 66 cm

h428 inches/ 71 cm

h430 inches/ 76 cm

h432 inches/ 81 cm

h435 inches/ 89 cm

h4fitted

h4low waist

h428 inches/71 cm

h430 inches/76 cm

h432 inches/ 81 cm

h434 inches/ 86 cm

h437 inches/ 94 cm

h4fitted

h4hip

h437 inches/ 94 cm

h439 inches/ 99 cm

h441 inches/ 104 cm

h443 inches/ 109 cm

h446 inches/ 1

h44cm extra from body

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.