Fashion Revolution Week 2022 - Money - Fashion - Power

March 29, 2022

Fashion Revolution Week 2022 - Money - Fashion - Power

How has a fair trade business model, including fair pay, giving back to the community help support your workers and what is the social impact of this model?


We have a transparent business model based on equitable working conditions, fair payment, teamwork, high quality and transparency and accountability.  Our mission is to be a force for good in the fashion industry.  To do this, we strictly adhere to the WFTO’s ten standards, including: on time payment, fair payment, living wages, safe and clean working conditions, gender equality, no child or forced labor, skills building, respect for the environment.


Living wages mean that our workers can meet all basic needs such as housing, food, clothing, transportation, children’s education, health care and have some ability to save for the future.


All our workers are full time permanent employees and receive a salary, pension fund, health insurance and a 13th month bonus paid out at three intervals during the year.  We offer a micro loans system to all employees for education, home improvement, health, emergencies. We provide health insurance and provident funds to all workers as well.  We invest all end of year profits back into the company for purchase of new and improved equipment, capacity building.  We also pay salary increases each year and have a transparency system of making increases, including discussion with workers.  


Other indirect benefits of fair trade to workers include skills training on a daily basis through our hands on mentoring system.  For example, we do not use any assembly line production. Instead each stitcher completes each garment start to finish, so their skill set is significantly higher than an assembly line worker and job satisfaction is better much.  They learn to read technical sketches for a wide variety of high end garments, check their own work, learn more intricate designs and become part of a team.  Once they complete the garment, it is turned in to our quality checking team who check it over for visual accuracy, measurements, quality of stitching before approving the piece to go for final ironing and packing.  At each stage of production artisans are an integral part of a team. Senior workers help instruct less experienced workers on an as needed basis so everyone benefits.  


We have also developed a system of leadership training through our in-house production order tracking.  Artisan workers participate in the order tracking process and maintain strict and clear log books of work completed. They become a vital part of the entire process and develop leadership, communication, teamwork skills which translate into life skills.




Fair trade living wages and paying on time wages impact everyone very directly quite quickly.  It has an immediate and huge impact on families in terms of financial security.  When workers are guaranteed payments, they can start planning for the family, for their children’s future, they can start saving money and budgeting. It often also means they have more domestic stability, less domestic violence and can focus more on gaining more job skills.


Fair trade payments also have a long term effect.  When workers can afford to keep their children in school through graduation, including girl children, everyone benefits.  Their children have a chance at a better future and improved job skills.  It reduced the chance of child marriage and means girl children have better opportunities for employment as well.  This type of mindset change often takes place over years, but its impact for individuals and society is huge.


We employ about 50 people, so the impact of fair payments is not only directly to those 50 people, but to the 4-5 other people in their families, so the impact reaches out to around 200-250 people all together.


Another aspect of fair trade is the working environment: we have a strong commitment to ensuring a clean and safe working space, to non discrimination and to gender equity.  We believe these are basic rights which all people are entitled to and cannot be overlooked.  Our manufacturing facility is well lit, well ventilated, clean, offers clean drinking water, restroom facilities, all equipment and electrical outlets are checked regularly for safety and PPE is provided for all equipment such as cutting machines.  


Being able to work in a clean and safe environment, being treated fairly and with respect, makes a significant impact on workers in their mental health, ability to learn and focus, to feel safe and valued.  


Fair trade is more than just living wages, it is an entire mind set of respecting workers as human beings and ensuring they can make a living wage, are treated with respect in equitable relationships, with accountability and transparency.  Only when we meet all these conditions at the minimum, will the fashion supply chain gradually start to change.


It is also important to remember that trade in and of itself means an equitable working relationship. We are consumers also have choices about which products we buy.  The more we make a commitment to buy fair trade, the greater impact it will have on the lives of workers across the globe.  If we stop collectively buying fast fashion, buy less, value it more and budget our own spending to include higher prices for fair trade garments which ensure workers are being paid a living wage, then we are buying beautiful clothing.  

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Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.


h4XS/ 36

h4S/ 38


h4L/ 42



h435.5 inches/ 90 cm

h437.5 inches/95 cm

h439.5 inches/ 100 cm

h441.5 inches/ 105 cm

h444.5 inches. 113 cm

h44cm extra from body


h426 inches/ 66 cm

h428 inches/ 71 cm

h430 inches/ 76 cm

h432 inches/ 81 cm

h435 inches/ 89 cm


h4low waist

h428 inches/71 cm

h430 inches/76 cm

h432 inches/ 81 cm

h434 inches/ 86 cm

h437 inches/ 94 cm



h437 inches/ 94 cm

h439 inches/ 99 cm

h441 inches/ 104 cm

h443 inches/ 109 cm

h446 inches/ 1

h44cm extra from body


All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.