Support our CleanWater4Artisans Campaign Launching 24 April!

Gonna-be Princess Boosts Slow Fashion

April 08, 2018

“Her outfit looks set to propel eco-fashion into the mainstream,” reports The Guardian newspaper, under a headline that proclaims it’s now possible to “look fab and save the planet.”

Meghan Markle, soon to be married to England’s Prince Harry, is lending her style clout to sustainable fashion, accelerating the trend towards slow fashion.

The marvelous Ms Markle stepped out recently with her groom, wearing a coat by the British designer and eco-warrior Stella McCartney, sustainably produced jeans by Welsh brand Hiut Denim, and a purse by DeMellier London, a company that touts its “social conscience.”

“Her outfit looks set to propel eco-fashion into the mainstream,” reports The Guardian newspaper, under a headline that proclaims it’s now possible to “look fab and save the planet.

Of course, we at Mehera Shaw learned that lesson a decade ago, which is how long we’ve been a certified Fair Trade brand that uses organic cotton, Ahimsa silk and eco-sensitive dyes for our signature fabrics block-printed by artisans. Welcome, Meghan, to the slow-fashion train, where the focus is on well-made, durable, comfortable—and stylish—clothing.

Fashion Revolution Day (April 24) is fast approaching. Mehera Shaw will mark the day’s fifth anniversary by relaunching our brand of clothing and home goods. The formal kick-off of our crowdfunding campaign, CleanWater4Artisans, is May 1 but we’re letting early birds have the first opportunity to pre-purchase our great new designs.

We’ll use the money from CleanWater4Artisans to improve and expand our water filtration system. That will allow us to cut water use by 80 percent! We’ll also be donating 10 percent of the money to give home-based printers simple individual filtration systems, so they can have cleaner drinking water. We hope you’ll visit the page and donate whatever is comfortable.

 

Fit for a Princess: Mehera Shaw’s block-printed indigo

--Susan Caba




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Fit/Sizing/Care

FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

SIZING

h4XS/ 36

h4S/ 38

h4M/40

h4L/ 42

h4XL/44

h4chest

h435.5 inches/ 90 cm

h437.5 inches/95 cm

h439.5 inches/ 100 cm

h441.5 inches/ 105 cm

h444.5 inches. 113 cm

h44cm extra from body

h4waist

h426 inches/ 66 cm

h428 inches/ 71 cm

h430 inches/ 76 cm

h432 inches/ 81 cm

h435 inches/ 89 cm

h4fitted

h4low waist

h428 inches/71 cm

h430 inches/76 cm

h432 inches/ 81 cm

h434 inches/ 86 cm

h437 inches/ 94 cm

h4fitted

h4hip

h437 inches/ 94 cm

h439 inches/ 99 cm

h441 inches/ 104 cm

h443 inches/ 109 cm

h446 inches/ 1

h44cm extra from body

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

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