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Diwali at Mehera Shaw!

November 02, 2021

Diwali at Mehera Shaw!

Diwali is the Indian festival of lights celebrated by Hindus, Jains, Sikhs and Buddhists across India and the world.  The lights are symbolic of the victory of light over darkness and come in many different forms across India.  People light ‘diyas’ which are small clay ‘lamps’ filled with oil and a wick and lit. They are often decorated and placed in designs.  In Hinduism, Diwali represents Lord Rama’s return to Ayodhya after fourteen years of exile.  It is also considered a time of brining in the new year, a joyous time of welcoming in peace and prosperity.

Diwali is also celebrated by elaborate, colorful mandala designs made in coloured chalk or with marigolds and diya lamps on the floor at the entrance to homes.  Other lanterns are often lit and firecrackers.  People clean their homes, buy new clothes, and gift each other an abundance of sweets.  It is an incredibly happy time of celebration and rejoicing.  

At Mehera Shaw, we also prepare a month in advance.  Our team works hard to get shipments out before the holiday, to finish pending projects and orders.  We set aside funds for gifts and sweets.  We give one third of the annual bonus to each employee at Diwali, which is typically used to buy new clothes, sweets, festive items.  We choose a gift to give to each person, typically we try to find a gift which is both attractive and will enhance people’s homes and is practical and of lasting value.  Gifts range from kitchen cookware, serving bowls, to bed sheets and clothing.  We order boxes and boxes of sweets, all milk desserts, in kilo sized boxes. It is usually a massive rush in the preceding days.  Our staff is picking up orders, sending packages, hanging lights, making a rangoli design (colorful chalk mandala), taking photos of the gifting process.  Everything is gifted the day before Diwali so people can take things home and enjoy the holiday with their families.  

In the weeks before Diwali, the markets are packed with people ordering gifts, special foods, buying new clothes.  The sweet shops have boxes stacked from floor to ceiling of every type of milk dessert imaginable along with laddoos, nuts and gift baskets.

The city of Jaipur is lit up with neighbourhood displays of lights.  Individual houses often put up strings of lights.  And yes, there is usually an intense firecracker display well into the night (Gradually there has been a public campaign to reduce the use of firecrackers which are a source of noise and air pollution as well as causing trauma to animals.).

This year, our team worked extra hard in the month before Diwali to make up for time lost during lockdowns in April through June and further delays due to a prolonged monsoon season during which time we were unable to print most of our orders.  They did an incredible job staying focused and making up time to get orders out in time for the start of the Christmas selling season in the West.  

We love sharing details about the festival of Diwali and its deep significance in the hearts and lives of our workers. We are deeply appreciative of the patience, understanding and support from our customers, especially when working with artisan made goods which are affected by weather, seasons and local culture.   In turn, our workers have learned more about the Christmas season in the West. Our artisans also become more conscious of the seasonal needs of our customers anyhow to improve our planning. We recognize that our supply chains, work and lives are all interconnected.  

Wishing everyone joy, peace and prosperity this Diwali!




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Fit/Sizing/Care

FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

SIZING

h4XS/ 36

h4S/ 38

h4M/40

h4L/ 42

h4XL/44

h4chest

h435.5 inches/ 90 cm

h437.5 inches/95 cm

h439.5 inches/ 100 cm

h441.5 inches/ 105 cm

h444.5 inches. 113 cm

h44cm extra from body

h4waist

h426 inches/ 66 cm

h428 inches/ 71 cm

h430 inches/ 76 cm

h432 inches/ 81 cm

h435 inches/ 89 cm

h4fitted

h4low waist

h428 inches/71 cm

h430 inches/76 cm

h432 inches/ 81 cm

h434 inches/ 86 cm

h437 inches/ 94 cm

h4fitted

h4hip

h437 inches/ 94 cm

h439 inches/ 99 cm

h441 inches/ 104 cm

h443 inches/ 109 cm

h446 inches/ 1

h44cm extra from body

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.