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In recognition of Fashion Revolution Week - Support our CleanWater4Artisans Campaign Launching April 24th, 2018!

April 20, 2018

In recognition of Fashion Revolution Week -  Support our CleanWater4Artisans Campaign Launching April 24th, 2018!

Clean Water 4 Artisans

Mehera Shaw plans improved filtration
to retain, reuse and recycle water in our
block-printing and manufacturing

 

Fashion Revolution Day (April 24) is here. Mehera Shaw is marking it by expanding our line of clothing and home-goods, as well as planning a big upgrade to our water filtration system to cut water use by 80 percent.  To the end, we are launching a CleanWater4Artisans crowd-funding campaign.  We plan to raise $35,000.00 to pay for a new water filtration [ETP] system at our facility in Jaipur.  The system will allows us to reduce our water usage by 80% percent, and to eliminate the dye residues in our wash water completely. 

Mehera Shaw is a Fair Trade Certified clothing brand specializing in blocked-print techniques that have been passed down from generation to generation in Rajasthan, India. Headquartered in Jaipur and in Chapel Hill, NC, Mehera Shaw also custom manufactures textile products for companies in Germany, Australia, the United Kingdom, Canada and the U.S.

Mehera Shaw is committed to true Fair Trade partnerships with the artisans who dye and print our fabrics, as well as with the pattern cutters and stitchers who create durable, beautiful garments for us. We work to provide our 35 employees [all year-round, full-time workers] with economic stability, so that their families and communities can survive and flourish.

We use certified, grown-in-India organic cotton, hand loomed “khadi” cotton and Ahimsa silk. Our designs are adapted to Western tastes, but retain the flavors of India’s traditions. We seek to preserve these highly skilled crafts.

Our campaign officially kicks off  April 24, 2018, though we will have a soft launch on April 20th, 2018, in hopes of getting some “prime-the-pump” donations ahead of time. We're calling the campaign CleanWater4Artisans because, in addition to a ETP for our facilities, we plan to donate 10 percent of the funding to pay for individual water filtration systems for home-based printers in the villages around Jaipur.

When you support CleanWater4Artisans, you’re contributing to the vitality of these communities and artisans.

YouTube videos:

What are hand-block prints

Who is Mehera Shaw

CleanWater4Artisans preview page:




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Fit/Sizing/Care

FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

SIZING

h4XS/ 36

h4S/ 38

h4M/40

h4L/ 42

h4XL/44

h4chest

h435.5 inches/ 90 cm

h437.5 inches/95 cm

h439.5 inches/ 100 cm

h441.5 inches/ 105 cm

h444.5 inches. 113 cm

h44cm extra from body

h4waist

h426 inches/ 66 cm

h428 inches/ 71 cm

h430 inches/ 76 cm

h432 inches/ 81 cm

h435 inches/ 89 cm

h4fitted

h4low waist

h428 inches/71 cm

h430 inches/76 cm

h432 inches/ 81 cm

h434 inches/ 86 cm

h437 inches/ 94 cm

h4fitted

h4hip

h437 inches/ 94 cm

h439 inches/ 99 cm

h441 inches/ 104 cm

h443 inches/ 109 cm

h446 inches/ 1

h44cm extra from body

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

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