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Act as if What you Wear makes a Difference. It Does.

May 04, 2018

Mehera Shaw tunic top in hand block printed indigo cotton

Why, you ask (and even if you didn’t ask, pretend you did) should you wear ethically made clothes, sometimes called “slow fashion.”

 

Here’s why. There are 26 million Google entries when I searched for “a link between clothing choices and emotional states.”  Let me boil those down a bit:

 

  • When you look good, you feel good and you perform at a higher level.
  • Within three minutes of meeting you, another person has decided who you are—based largely on how you look. And it will take 20 more meetings for that person to change that opinion of you, no matter how wrong that first impression was.
  • Your style and clothing reflect your mood, health and self-confidence. Researchers even have a phrase for it: “Enclothed cognition.” I could give you the psychological definition but trust me—it means you should wear what makes you happy, what make you feel self-confident and competent.

 

In other words, what you wear influences how you feel and how you behave. What you wear tells people something about your beliefs and values. What you wear can be a silent request for others to follow your example.

 

Which brings me back to slow or ethical fashion.

 

When you wear beautiful, durable clothes made with care for the environment and for the people who make those clothes, you are telling the world you are a conscious consumer. You express your faith in the future by choosing clothing that minimizes waste, both in the manufacturing process and in the quality that will make them last through many fashion seasons, not just one. Your Fair Trade clothing says it matters to you that the people who make your clothes have secure incomes that allow the to support their families and educate their children.

 

Mehera Shaw is a small company with a global reach. We’re known for our block-printed fabrics made by artisans whose families have been perfecting their skills for generations. We have our own brand of clothing and home goods and custom manufacture high-quality garments for companies in Australia, England, Ireland, Switzerland, Germany and the United States. We use organic cotton, cruelty free silk, and low-impact, AZO free dyes.

 

Everything that we make has been touched by several pairs of hands, from the men who carve intricate designs into blocks, the printers who apply the blocks to fabric, the pattern makers and cutters and stitchers who bring the clothes to life, and the pressers and packers who get them to their final destinations. Our 35 employees have permanent, full-time jobs with living wages, pensions and health care benefits. We believe their work reflects pride not only in their heritage but also in the quality of what they make for you.

 

We provide our employees with economic stability so that their families—and communities—can survive and flourish.

 

We’re launching a CleanWater4Artisans campaign to raise $35,000 for an new water filtration system that will cut Mehera Shaw’s water use by 80 percent. In addition, we plan to donate 10 percent of the money raised to pay for individual water filtrations systems for home-based printers in the villages around Jaipur.

 

When you support CleanWater4Artisans, you’re contributing to the vitality of these communities and these people who make your clothes.




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Also in Journal

Updates on our Clean Water 4 Artisans Project
Updates on our Clean Water 4 Artisans Project

June 05, 2018

We raised over $6,000 through our campaign which we will put toward building a new ETP system, a rain water catchment system and obtaining GOTS certification.  We will also donate 10% of the funds we received toward donating village/artisan water filtration systems to other block printers.

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Striving for that Little Bit More! Help Support Clean Water 4 Artisans!
Striving for that Little Bit More! Help Support Clean Water 4 Artisans!

May 26, 2018

As many of you know, we've been running a crowd funding campaign on Indiegogo for the past month to raise funds for a new water filtration system for our block printing facility near Jaipur, India. We still have a few days left of our campaign and, in the spirit of optimism - the  spirit which has led us every step of the way - we are striving for that little bit extra.  You can help us!  Purchase one or many, of our fantastic perks from our Indiegogo campaign site: https://igg.me/at/cleanwater4artisaans/x/17721521

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What You Wear Matters:  How Fair Trade Practices Empower Women
What You Wear Matters: How Fair Trade Practices Empower Women

May 12, 2018

The welfare of women is of prime importance to Mehera Shaw, a long-time member of the Fair Trade Federation. We know that our adherence to Fair Trade employment policies empowers women even beyond those who work directly for the company.

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Fit/Sizing/Care

FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

SIZING

h4XS/ 36

h4S/ 38

h4M/40

h4L/ 42

h4XL/44

h4chest

h435.5 inches/ 90 cm

h437.5 inches/95 cm

h439.5 inches/ 100 cm

h441.5 inches/ 105 cm

h444.5 inches. 113 cm

h44cm extra from body

h4waist

h426 inches/ 66 cm

h428 inches/ 71 cm

h430 inches/ 76 cm

h432 inches/ 81 cm

h435 inches/ 89 cm

h4fitted

h4low waist

h428 inches/71 cm

h430 inches/76 cm

h432 inches/ 81 cm

h434 inches/ 86 cm

h437 inches/ 94 cm

h4fitted

h4hip

h437 inches/ 94 cm

h439 inches/ 99 cm

h441 inches/ 104 cm

h443 inches/ 109 cm

h446 inches/ 1

h44cm extra from body

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

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