June 19, 2013

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Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer

 

An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 

 

Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.
 
 
 

Production Studio - Fair Trade Manufacturer


Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.


Work with Us! Custom Manufacture



We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.

 

 

 

The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

Mehera Shaw Announces Relaunching of Brand and Website


Mehera Shaw announces the relaunching of our namesake women's brand and website  
Mehera Shaw is an artisanal lifestyle brand: inspired by the artisan textiles of India, styled for the conscious, modern living.  

The Label: Decidedly Feminine - Uniquely Sustainable
Our namesake women’s label is a contemporary East-West aesthetic for the sophisticated, well-traveled woman: vibrant artisan prints, soft tailoring, feminine silhouettes, and comfortable layers with high wearability, for work and casual wear. Mehera Shaw uses natural fibers, organic cotton, handloom (khadi) and block prints in our collections.

The Mehera Shaw Woman
The Mehera Shaw woman is 25+, confident, creative, sophisticated and identifies with a East-West fusion aesthetic.  Her lifestyle reflects the dialogue between East and West, between artistry and modern life.  


Achievements/Plans
Mehera Shaw has recently relaunched our women’s label; a collection of upscale separates with emphasis on tunics and leggings, followed by dresses and blouses.  Mehera Shaw will produce three collections annually: festive/winter, spring and high summer. 


Points of Sale: Ecommerce Plans
Points of sale include a retail boutique in Jaipur, India and online shopping for both the Indian and international markets.   Mehera Shaw will relaunch our ecommerce shopping site specifically for the Indian market in August 2013.  Product range includes women’s easy-wear separates for work and casual wear, nightwear, upcycled accessories and artisan printed organic cotton fabric.
Marketing Plans
Mehera Shaw will seek shop-in-shop, wholesale partnerships and ultimately franchise opportunities for their namesake label as well as for its family-oriented lifestyle branded collections.  Mehera Shaw’s goal is to create a fully transparent, vertical brand for sustainable living.


Sister Collections: in development
Mehera Shaw is developing product lines for our sister labels for the whole family, intended to launch by spring 2014.  As a lifestyle brand, the messaging is about family and clothing for a conscious lifestyle in fusion oriented world; all styles express an East-West aesthetic. Sister-labels include: Shireenbai Kitty, a colorful collection of dresses and separates for girl’s 2-10 years; Sarojini, a boho masala chic look for the teen's to women’s youth market; Adeem, a collection of men’s classic cuts in high-quality artisan fabrics, and; Mandali a range homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits.


Philosophy
Mehera Shaw’s commitment is to a cradle-to-cradle approach to fashion.  We believe sustainable fashion is only sustainable through quality design, which wears well over time and reflects the story of its production.  We use sustainable fabrics such as handloom wool, ahimsa silk, certified organic cottons, artisan textiles, and upcycled textiles in every collection.  We use only fair labour garment production and actively look for partnering with artisan textile projects supporting innovative development in upcycling, and micro social enterprise.  Mehera Shaw believes that good design can and does go hand-in-hand with beautifully made, artisan textiles; that sustainability, small-scale production and good design are a good fit and the way of the future. 

Visit Us!

Visit our new updated website and see our Basant collection SS13  and Festive Winter Collection AW13 campaign photoshoots taken near Jaipur, India and introducing Kiran Kaur as our model.  Shop at our e-boutique and Jaipur Shop.  



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