Mehera Shaw Private Label Customer Lily of Valley Isle: Celebrate Launch Collection and Fashion Show

May 16, 2013

On April 20th, Earth Day 2013, Lily Clark and Amy DeCew celebrated the launch of their sustainable fashion line, Lily of Valley Isle, at the Beau Monde Society’s Midsummer Jungle runway show in New York city. Select pieces from the Lily of Valley Isle womenswear collection were chosen to highlight the current choices available in ethical and ecologically-conscious clothing brands. 

Lily of Valley Isle focuses on day-to-night and beach-to-town women’s clothing with a contemporary aesthetic and aloha spirit. Inspired by Lily’s transition to life in Maui after ten years in the L.A. fashion industry and utilizing Amy’s prior work in sustainable design within New York fashion, the duo bring high-end finishes like French seams and handmade shell buttons into their use of organic cotton fabrics. Working with the Mehera Shaw production facility in Jaipur, India allows Lily and Amy to combine design creativity, quality, and sustainability into their business vision.

They can be visited at:

or followed on Twitter as @LilyValleyIsle

Links to more info about the April 20th Beau Monde Society Midsummer Jungle runway show are at:

and at:


Fashion Envie Team Credits:
Beau Monde Society founder and stylist: Jennifer Nnamani
Producer: Zunyda Maya
Architect: Preet Kalra
Social Media Strategist: Steffanie Nnamani 
Publicist: Dom Drake
Graphic Designer: James Mao
Art Director: Ian Chapman 
Digital Media Strategist: Reynaldo Osoria of R.E.M Media Productions
Artist: Dominick Troy Williams 
Assistant: Marsha Larose
Intern: Deandra Wolfe
Makeup: Glamtechz and Christopher McKie 
Hair: Cassandra Normil
Nails: Marsha Larose. 
Music, event photography, and videography: R.E.M Media Productions
Photo credits: Reynaldo Osoria





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Fit/Sizing/Care
FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

 

SIZING

 

 

 

 

 

 

 

 

 

 

XS/ 36

S/ 38

M/40

L/ 42

XL/44

 

 

chest

35.5 inches/ 90 cm

37.5 inches/95 cm

39.5 inches/ 100 cm

41.5 inches/ 105 cm

44.5 inches. 113 cm

4cm extra from body

waist

26 inches/ 66 cm

28 inches/ 71 cm

30 inches/ 76 cm

32 inches/ 81 cm

35 inches/ 89 cm

fitted

 

low waist

28 inches/71 cm

30 inches/76 cm

32 inches/ 81 cm

34 inches/ 86 cm

37 inches/ 94 cm

fitted

 

hip

37 inches/ 94 cm

39 inches/ 99 cm

41 inches/ 104 cm

43 inches/ 109 cm

46 inches/ 1

4cm extra from body

 

 

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.