2011 and 2012 are times of many new developments at Mehera Shaw! In 2011 we added several new product categories, 2 new labels, we added more private label openings and began an official internship program. It does feel like a lot, but in a vey positive way. We are still trying to catch up with all the possibilities suddenly opening up.
Our first new label: Erdenlicht is a German term for Light of the Earth and was developed specifically for the German market. Erdenlichet is a sustainable fashion label geared toward family and home life, high wearability, soft, casual comfort, and lasting quality. Always fair, always organic. Collections include women's and girl's nightwear, robes, Do-It-Yourself sewing kits for girls and women. Affordably priced.
Our second new label is Lena Ashe: For the vivacious young woman who loves everything about life, but has a cutting sense of humour, has seen a bit of the world, knows her mind and likes to be happy. Geared toward the 22+35 market, Lena Ashe is fun-oving, high spirited, fair trade clothing, full of colourful prints, free-slowing styles, wind-in-your-face, sunshine-in-the-air dreams.
In terms of new products, we have added some lovely Do-It-Yourself sewing kits in girl's styles. These are in printed cottons and are available in both English and German. Please see our photos under the Collections Menu on our main site.
We have added a nightwear category as well:lovely vintage romantic styles under our main Mehera Shaw label exquisite detailing in white cotton voile with lace accents. These will soon be available on our upcoming online shopping section and are currently available by wholesale order. Please see our photos under the main Collections Menu. We have also added a line of Erdenlicht nightwear for women in all organic cottons--simple, elegant, timeless styles. Photos are in the main Collections Menu and are available by wholesale order.
We are also starting to develop trend-driven fabric collections in both prints and solid colours for wholesale and retail sale. Please look for these on our website later in 2012.