February 02, 2012

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Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer

 

An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 

 

Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.
 
 
 

Production Studio - Fair Trade Manufacturer


Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.


Work with Us! Custom Manufacture



We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.

 

 

 

The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

New Developments





2011 and 2012 are times of many new developments at Mehera Shaw! In 2011 we added several new product categories, 2 new labels, we added more private label openings and began an official internship program. It does feel like a lot, but in a vey positive way. We are still trying to catch up with all the possibilities suddenly opening up.
Our first new label: Erdenlicht is a German term for Light of the Earth and was developed specifically for the German market. Erdenlichet is a sustainable fashion label geared toward family and home life, high wearability, soft, casual comfort, and lasting quality. Always fair, always organic. Collections include women's and girl's nightwear, robes, Do-It-Yourself sewing kits for girls and women. Affordably priced.

Our second new label is Lena Ashe: For the vivacious young woman who loves everything about life, but has a cutting sense of humour, has seen a bit of the world, knows her mind and likes to be happy. Geared toward the 22+35 market, Lena Ashe is fun-oving, high spirited, fair trade clothing, full of colourful prints, free-slowing styles, wind-in-your-face, sunshine-in-the-air dreams.

In terms of new products, we have added some lovely Do-It-Yourself sewing kits in girl's styles. These are in printed cottons and are available in both English and German. Please see our photos under the Collections Menu on our main site.

We have added a nightwear category as well:lovely vintage romantic styles under our main Mehera Shaw label exquisite detailing in white cotton voile with lace accents. These will soon be available on our upcoming online shopping section and are currently available by wholesale order. Please see our photos under the main Collections Menu. We have also added a line of Erdenlicht nightwear for women in all organic cottons--simple, elegant, timeless styles. Photos are in the main Collections Menu and are available by wholesale order.

We are also starting to develop trend-driven fabric collections in both prints and solid colours for wholesale and retail sale. Please look for these on our website later in 2012.


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