2011 and 2012 are times of many new developments at Mehera Shaw! In 2011 we added several new product categories, 2 new labels, we added more private label openings and began an official internship program. It does feel like a lot, but in a vey positive way. We are still trying to catch up with all the possibilities suddenly opening up.
Our first new label: Erdenlicht is a German term for Light of the Earth and was developed specifically for the German market. Erdenlichet is a sustainable fashion label geared toward family and home life, high wearability, soft, casual comfort, and lasting quality. Always fair, always organic. Collections include women's and girl's nightwear, robes, Do-It-Yourself sewing kits for girls and women. Affordably priced.
Our second new label is Lena Ashe: For the vivacious young woman who loves everything about life, but has a cutting sense of humour, has seen a bit of the world, knows her mind and likes to be happy. Geared toward the 22+35 market, Lena Ashe is fun-oving, high spirited, fair trade clothing, full of colourful prints, free-slowing styles, wind-in-your-face, sunshine-in-the-air dreams.
In terms of new products, we have added some lovely Do-It-Yourself sewing kits in girl's styles. These are in printed cottons and are available in both English and German. Please see our photos under the Collections Menu on our main site.
We have added a nightwear category as well:lovely vintage romantic styles under our main Mehera Shaw label exquisite detailing in white cotton voile with lace accents. These will soon be available on our upcoming online shopping section and are currently available by wholesale order. Please see our photos under the main Collections Menu. We have also added a line of Erdenlicht nightwear for women in all organic cottons--simple, elegant, timeless styles. Photos are in the main Collections Menu and are available by wholesale order.
We are also starting to develop trend-driven fabric collections in both prints and solid colours for wholesale and retail sale. Please look for these on our website later in 2012.
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Our styles are meant to give room to breath and move. We use fine tailoring coupled with a relaxed, comfortable fit.
We use a fit guide for each of our styles to provide more information about the fit that was intended.
Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.
h4XS/ 36 |
h4S/ 38 |
h4M/40 |
h4L/ 42 |
h4XL/44 |
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h4chest |
h435.5 inches/ 90 cm |
h437.5 inches/95 cm |
h439.5 inches/ 100 cm |
h441.5 inches/ 105 cm |
h444.5 inches. 113 cm |
h44cm extra from body |
|
h4waist |
h426 inches/ 66 cm |
h428 inches/ 71 cm |
h430 inches/ 76 cm |
h432 inches/ 81 cm |
h435 inches/ 89 cm |
h4fitted |
|
h4low waist |
h428 inches/71 cm |
h430 inches/76 cm |
h432 inches/ 81 cm |
h434 inches/ 86 cm |
h437 inches/ 94 cm |
h4fitted |
|
h4hip |
h437 inches/ 94 cm |
h439 inches/ 99 cm |
h441 inches/ 104 cm |
h443 inches/ 109 cm |
h446 inches/ 1 |
h44cm extra from body |
All garments have been washed several times during the printing/dyeing and manufacturing process.
CARE for 100% cotton
We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).
Iron on reverse side of garment following fabric settings.
Do not use bleach or stain remover.
Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.
Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted. These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.
CARE for 100% cotton quilts
For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent. Eco-friendly dry cleaning is also recommended.
CARE for herbal/vegetable dye items
Vegetable dyes are not colorfast and are specifically marked in the product description. We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent. Wash separately. Tumble dry on low heat or line dry in shade. Iron on reverse side. Do not use bleach or stain remover.
Please keep in mind that indigo dye does continually fade over time. This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.
CARE for silk and cotton/silk
For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.
Tumble dry on low heat or line dry in shade.
Iron on reverse side of garment following fabric settings.
Do not use bleach or stain remover.
Dry cleaning using an eco-friendly service is also recommended.
CARE for linen and cotton/linen
For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.
Tumble dry on low heat or line dry in shade.
Iron on reverse side of garment following fabric settings.
Do not use bleach or stain remover.