July 07, 2009


announcements › Fall 2009 › Shari's Notes ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

Shari's Notes From The Design Desk

July is a month to make the most of your current wardrobe—perfect for showing off the wonderful dresses in your summer wardrobe. Also, there’s still plenty of time to enjoy more great summer styles. Arriving in our shop for End of July—first, a fabulous, not-to-be-missed, semi-annual clearance sale! We are selling off many discontinued styles at great prices starting the last Saturday in July. Did I say great prices—they will be really great! 60-70% off! Mark your calendars, and enjoy the savings—still plenty of time to wear all our fun summer prints round the lake or out and about.

First of Fall: Our Lady of Perpetual Anticipation has the word that first of fall is soon to see! Time to look ahead for our Mehera Shaw fall-preview, arriving in our shop July 25th! We will be sending out early-bird specials, so keep watching or write to us and ask to be included in our customer list. First of fall includes lots of ¾ sleeve cotton voile tops and tunics in a more muted color palate--warm grey-blues, lavender, naturals, olives and a Chinese floral print on deep maroon which I quite like-- a range of crop pants and some lovely wrap dresses.

For later in the fall, when Jack Frost starts appearing, we have many lovely, cozy quilted jackets arriving, quilted skirts, leggings, and new collections in cotton jersey, twill, corduroy, velvet, silk. Of course, as I mentioned in my Notes from Jaipur, I was actually imagining Yasminka, Mongolian princess (and current fashion muse), somewhere between Lake Baikul and Tashkent when the cold arrived—a very practical princess who knows how to dress when she happens to be in urban Minneapolis. She and I were quite pleased with many new finds on my recent trip to Jaipur--particularly the new fabric we sourced including silks, cotton silks, handloom wool, and some exceptional trouser fabric. As always, I had many new samples made and am now in the process of deciding which of those will actually make it into production for the final garment. I have really been taken recently with a number of East Asian influenced design elements: frog buttons, Mandarin collars, wrap tops and kimonos. Of course I always hope to have everything I love made, but usually I have to edit the collection based on practical limitations, or juggle the timing of the collections, especially for winter collections as the quilting alone takes an incredible amount of time. Stay tuned for Yasminka’s arrival in the Twin Cities later this fall.

New developments: I have also begun adding several new products to Mehera Shaw. We have a fuller children’s line due in our shop end of July—same type of Asian influenced designs in easy-to-wear styles with colorful prints for girls age 2-10. My 6 year old loves the clothes, combines prints with amazing style, and can climb trees quite well in our skirts, thus demonstrating the easy-to-wear aspect!

We are adding block printed cotton quilts to our collection beginning this fall—in children’s, single and queen sizes. They are unbelievably soft and cozy--great for those chilly evenings around the corner!

Down the line, hopefully by spring, we will have a new nightwear collection of both demur, vintage styles and muted colors in the softest of cotton voile as well as a more trendy line of nighties in jazzy prints. Long, quilted robes to be coming as well—just about perfect for any season.

For next summer we hope to have a limited collection of plus sizes from 1X-3X in women’s tunic tops and skirts. I’ve had many requests for this line over the years and hope to fit it into our production schedule soon.

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