June 22, 2009


How-To ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

Jessica's Tips for Wearing Mehera Shaw as a 20-Something

Many younger women in their late teens and twenties come into our store while waiting for the bus or just taking a stroll around our South Minneapolis neighborhood. They really enjoy looking at our clothing, but sometimes seem to say things like:

“Oh! My mom would really love this store!”
“I should take my grandma here sometime!”
Admittedly, Mehera Shaw clothing is designed to accommodate a wide demographic and array of personal tastes, but it seems that our style can be a bit intimidating at times to younger fashion buyers.

As a 20-something fan of Mehera Shaw (as well as an employee with access to a generous discount), I’m constantly finding new ways to incorporate our clothing into my admittedly casual wardrobe. Part of the fun of my job is seeing peoples’ reactions to how I wear our clothes and inspiring customers of all ages to play around and layer in ways they would not have thought of previously.

I often pair boldly printed tunics with a dark denim pencil skirt or wide-legged black pants, throw on our lightweight cotton leggings under mini dresses and loose blouses, and layer cropped cardigans over printed wrap dresses for a funky but classy retro look. I accessorize our look with sweet headbands and tiny gemstone earrings to add an even more feminine touch.

Mehera Shaw is a very exclusive and upmarket brand, and with that comes the price of our clothing that is often not so easy on the budgets of those just getting started in the professional world. Buying separates, while indeed a good investment, can get quite expensive if one’s fashion budget is stretched thin. My personal solution to this is to buy a dress and layer it; wear a cropped blouse or a button-down shirt over it to create the illusion of a skirt, or wear the dress as-is. You can see how I’ve paired an Ocean Teal cotton blouse with my Golden Lotus printed wrap dress to create this look:
Scarves, which are very, very in right now, are a great way to put a little of our “Spice Chic” into your wardrobe. Starting at only $18, scarves are incredibly versatile pieces that can be dressed up or down and tied, wrapped, and worn many different ways. See how different my casual outfit looks with and without a scarf? Also, try wearing a tunic top or short (or even long) dress worn over skinny denim or leggings- it's always a fashion-forward and youthful look, but it’s also a staple of Indian fashion! This combination looks good on just about everyone and is a unique alternative to top-and-slacks or top-and-skirt pairings.

Mehera Shaw clothing is designed to embody the creativity, expressiveness, and femininity of all women, so experiment and discover your own youthful, colorful looks.

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