October 11, 2015


ethical fashion › fair trade › slow fashion › sustainable fashion › women's empowerment ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

Slow Fashion: The Crucial Factor in Sustainability

artisans at Mehera Shaw

Slow Fashion - The Significance of ‘Good Design’ 


We believe good design is about the lasting power of a garment.  It means moving away from trends and thinking of fashion as a commodity, items to be replaced at lightening speed.  It is about moving away from the social pressure to be 'in' and moving toward a human connectedness and desire to ensure that everyone has --enough.  Moving toward an aesthetic which embraces creativity and personal expression while recognizing that moderation in consumption is both a value and an aesthetic.

It is about seeing clothing not as a means toward securing popularity, but as a means of telling the human story of the many hands who made it, the human story that brings all of us together.  It is about valuing the longevity in every garment, learning to mend, to share, to recycle and upcycle.  It is also about good design.  Good design is not trendy; it is practical, effortless, wearable and becomes more beautiful the longer its story is told.  So called 'sustainable' fashion, which appears as one time evening gowns is not sustainable.  It is the well-loved and well worn dress that I wore through multiple seasons, mended and finally passed on to my daughter, then added bright colored patches to, that has stood the test of time and is part of the deeper human story; it is part of the SLOW FASHION world.  A world where we are human beings first and realize that we can't couple words like organic and fair trade and artisan with sustainability until we rethink what type of fashion we're producing, what type of designs, at what speed, with what longevity --and what marketing message.

For any of this to be sustainable, all of us need to rethink what type of clothes we are making and what our responsibility is to make things that will last, stand the test of time, be a part of a person's wardrobe for years to come and be part of the greater message to humanity. Design which allows those who made it to live decently and those who wear it to be an active part of that human story is the only 'fashionable' thing to do.  Making the best use of what we have so that others will have enough is the only road to sustainability.

I have found much inspiration for understanding and developing our own concept of slow fashion from various Japanese expressions which share the same aesthetic. There is a Japanese term 'boro' which is used for lovingly patched and repaired old or tattered garments or textiles.  The Japanese term 'mottainai' which has partially been adopted by the green movement, and which refers to something being a 'waste', signifying regret in wasting things--as in something which should not be wasted, like water, food, clothing, but rather should be guarded against waste.  Another Japanese term, 'kintsukuroi' refers to the art of mending broken pottery with gold, but expresses beautifully, the idea that something broken is more beautiful having been repaired--as a symbol of its resilience and the deeper story of its existence.

In essence SLOW FASHION is an intrinsic part of the road to sustainability and to the core principles underlying ethical fashion.  It is a different understanding of art, design, process, durability, longevity and the human story encoded in the garment.

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