March 21, 2016


holi › india modern › jaipur › rajasthan ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at:




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at:


The Vernal Equinox marks the beginning and the end of the Hindu year, the start of spring, and the gathering of the harvest.  This year, that day falls on March 20th.  This also marks the start of the days of Holi, including the famous “Day of Colors”, which falls this year on March 23rd evening into March 24th.


The Festival of Holi is so ancient that no one can say when it began.  But, famously, Lord Krishna “played color” with his beloved Radha in the forest of Vrindavan.  Depending on whose dates you go by, that could take us back as much as four thousand years.


Holi is one of India’s most important, and most loved, celebrations.  It is a celebration of reconciliation, friendship, and peace.


And those colors that are famously strewn about on that day? What are the colors about?


The colors, we could say, are simply a celebration of Joy.


And there will be a lot of Joy in Jaipur on the 24th, with kids and younger people running through the streets pelting each other with colored powder, spraying each other with colored water, laughing and shouting.  And adults, greeting each other affectionately, daubing the faces of friends and relatives, and then sharing special snacks and sweets.


The front grassy space at Mehera Shaw will be festooned with color, as every member of our staff, commences with a preliminary, genteel daubing and greeting, before advancing to the hilarity of pelting and plastering, accompanied by the kind of laughter that requires great gasps of air.


Mehera Shaw has always had a deep connection to color, and Holi makes us aware, again, that human beings intrinsically seem to have a deep thirst for color. 


In earlier times, color was largely reserved for the wealthy, in both apparel and decor.  As a family advanced upward from poverty, one of the first, and most obvious, outward signs was the donning of color.


In every culture we know of, until maybe very recently, color has been sought and prized.


And it is often against the bleaker landscapes, as though for balance and relief, that we find the 

most colorful garb, the brightest prints.


The deeper the thirst the greater the expression.


Western travelers to India often have the experience of becoming so attuned to the intensity of color here, to the joyousness of it, that they don’t want to give it up; they want to bring it home with them.


Mehera Shaw has always been consciously about color, and we have always believed in this connection between color and joy.


People need both.


And Holi brings them both together.

--from the desk of Mark Keller


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