March 18, 2016


FDCI › India modern ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at:




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at:


India Fashion Week, from the 16th of March through the 20th, is happening in New Delhi.  And it is, indeed, a time of celebration.  Here is the world’s chance to view the wealth and beauty of Indian textiles, a tradition that goes back…how long?  Might as well say “forever”, because India’s love for her own rich heritage has never wavered, though it has changed course, adapted, modified, and enlarged, many times.  And so we admire and appreciate the contemporary Indian designers who draw from this wealth of artisanal beauty, the rich and detailed prints with their regional diversity, the intricate embroidery, the range and textures of handwoven cottons, silks, wools.


It is a different spirit from fashion displays in the West, where the emphasis is on trends, the “NOW” and the “WHAT NEXT?”, moving at an unsustainable speed, flipping silhouettes from season to season.  Where everything is CHANGE.


India changes too, of course, but the current of tradition is too loved to be abandoned, and so it is retained, enriched, enlivened, revealing itself in new forms without ever losing its connection to its source.


And this affects, deeply, how an Indian woman feels about her clothes, about the happy feeling (yes, happy) and the sense of connectedness that comes from wearing a garment that expresses so much about her heritage, history, and place.  Because Indians deeply love India.  And today, the most modern, up-to-date, educated, and highly placed woman, in New Delhi, Mumbai, Bangalore, or anywhere, will feel that serious occasions, and times of celebration, require a sari, and nothing else will do.  And that sari,  incorporating print, embroidery, or a traditional woven, presents a living history that everyone can enjoy and admire.


And, of course, the West can also enjoy and admire.  The influence of Indian fashion turns up repeatedly in European, American, and Australian designs.  This isn’t new!  Chanel, for one, has mined India repeatedly over the years.  And now we’re seeing the introduction of classic Indian silhouettes (tunics, loose trousers and scarves for example) as women in the West discover, yet again, their beauty, comfort, and wearability. 


So while Indian Fashion Week is time to admire and fall in love again with Indian textile traditions, it is also another opportunity for that “East/West” dialogue that Mehera Shaw is part of, and that runs through all our work and efforts.


So we join with India in this celebration, and we are enjoying it tremendously.

--from the desk of Mark Keller

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