February 21, 2010

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India › Jaipur ›




 

 

Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer

 

An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 

 

Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.
 
 
 

Production Studio - Fair Trade Manufacturer


Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.


Work with Us! Custom Manufacture



We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.

 

 

 

The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

From the Design Desk, Jaipur, India


I recently returned from one of my regular 2 week trips to our Jaipur production studio. As always,my trip was productive and busy. On this trip, we started sampling new styles for summer as well as some one-of-a-kind styles for Kashmiri wool long coats. I'm excited to see the new styles in person as it were. I'm attaching some photos of the new summer styles as a sneak preview. These are style in cotton silk (the best of both worlds as the weave in one direction is cotton, in the other is silk--cool comfort plus silky luxury!) I'm also in the process of developing our overall brand, Mehera Shaw, into some smaller more specialized collections, including a luxe fabric collection of easy wear elegance, a hip, youth oriented collection, a men's line and an organic collection.

I'm also attaching a photo of our group of employees in Jaipur including our manager, pattern master, cutter and stitchers. These people do a fabulous job and really make Mehera Shaw what it is. As I have time, I will write more about my experiences working with them in Jaipur as I can't say enough positive tings about them and their focus and dedication.
From the Pink City,
Shari Keller
Designer,
Mehera Shaw

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