August 23, 2009


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Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at:




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at:

The Fashion Muse: Embracing Pragmatism and Femininity at Mehera Shaw for Fall

Minneapolis, MN, August 2009—Designers often say they’ve got a muse by their side when developing a new collection. But what inspiration should the muse offer in these uncertain times? Glamorous optimism? Tough Chic minimalism? Safe classics? While Donna Karan and Balenciaga may be defining a softly draped pragmatism in their silhouettes, others such as Zac Posen are off replaying the glamour of Hollywood circa 1940s with fanciful collections that are surely meant to counterbalance the economic realities. Ralph Lauren and Hermes have balanced sculpted classics with a bit of whimsy and adventure. Karl Lagerfeld found his muse in the warrior-esq power-woman of the eighties—all in an effort to strike the right mood in tough times. Still others, like Shari Keller who designs Mehera Shaw, and has an eponymous shop here in Minneapolis, engage their muses with the toughest of jobs: appeal to both the creativity and pragmatism of the feminine spirit.

This fall, Shari walks the fine balance between affordability, wearability and joie de vive. Her new fall collection is titled “Footpaths: The Silk Road to High Street”. The look? Bohemian Classicism: touches of nouveau classics woven together with folkloric elements from across the Orient. Styles range from sophisticated and smart, a la Audrey Hepburn, to contemporary artisan-wear akin to the tapestries of Etro and the heritage prints of Liberty of London.

Shari notes, “As always, I strive for wearability, comfort and femininity in this fall’s collection. In response to the times, I have found inspiration from lands along the Silk Road: trading centers rich in a mix of Oriental cultures where one can enjoy the play of the sensuous with the pragmatic. I use layer upon layer of richly patterned fabrics, subdued pastels mixed with saturated-tones in heavily quilted jackets, ruched skirts, and richly stitched tunics. I allude to Tolstoy’s Russia: reds, maroons, and teal blue together. I pair tassar silk and handloomed wool in neutral tones contrasted with earthy olive and burnt sienna.”

Shari uses only natural fibers in her collections. Her color palate includes a range of neutrals such as wheat, parchment, bark as well as iron, graphite, and warm grays as a more subtle, atmospheric response to the traditional black. She reworks traditional autumn colors in shades of soft reds, honey yellows, muted sienna shades and hints of sensual lavender. Saturated tones are also present in fall’s array: midnight and majolica blues mixed with warm olives give an air of refinement and much needed mystique to counterbalance the times.

“At Mehera Shaw, we see women looking for high-value styles: styles that are affordable, highly wearable, and yet decidedly feminine. It’s a look that transitions easily from work to socializing, can be dressed up or down and won’t go out of style quickly. Women also love a bit of creative expression, a touch of magic, to their overall look –achieved through richly colored scarves, accessories, and a few specialty pieces. Feminine expression is vital to maintaining a cheerful outlook during tough times.”

Owners Mark and Shari go one step further in their embrace of the pragmatic, creative feminine. They urge women to “be the change they want to see” in the philosophy of the late Indian social leader, Mahatma Gandhi. In practical terms, this means a vibrant, be-yourself form of feminine esprit coupled with a belief in grassroots buy local, buy independent, purchasing power. Shari comments, “Our customers support independent businesses and buying fair made wherever possible.”

Mehera Shaw is part of a growing trend of artisan-style, small businesses, i.e., businesses that develop a high quality product on a smaller scale and tailor it to local customer needs. The Kellers have also created a vertical business by designing and manufacturing their own product under fair trade working conditions. Mehera Shaw is located at 2004 Hennepin and on the web at

Upcoming Events: Look for Mehera Shaw during MN Fashion Week.“Feminine Fair” is the title for their upcoming in-house fashion show September 24, 7-9pm. “Meet the Designer,” a chat and in-house reception, will take place September 26, 1-4pm.

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