June 30, 2009


How We Wear ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

Five New Outfits

Jessica, our associate and internet go-to lady, shows us what she wore to work at the store today and tries on a few looks from the pickings at our Minneapolis store.

Blisland Tunic- $88, Charcoal Leggings- $58

“This is how I came in today. It’s unusually cold and really windy for this time of year, so maybe unconsciously I’ve dressed in darker colors! I get cold easily, so I usually dress in layers. I’m wearing my favorite Mehera Shaw cotton leggings under a black tunic dress that I bought in Japan when I lived there. Over that is our Blisland printed tunic top.”

Shree Phul Jaal Tunic Dress- $89, Cherry Blossom Pink Topstitched Cropped Pants- $88, Silk Chiffon Scarf- $40

“This ensemble was actually one of a few featured in our Spring/Summer collection model shots. It looked so cute on the model that I had to try it on. I love these pants! They remind me of the 1920s. The blouse is so flow-y and comfortable, too. I tied a silk scarf around my waist for a little definition of my figure. One customer called this look “very swashbuckling” and I have to agree!”

Dusty Turquoise Top- $58, Brown Lace Skirt with Ties- $117, Handloomed Raw Silk Scarf- $50

“I really like chocolate brown and light blue together. It’s a really carefree, comfortable look that is put-together but still very relaxed. "

Golden Lotus Tank Top- $68, Black Voile Skirt with Pintuck Detail- $156, Handloomed Silk Colorblock Scarf- $60

“I’ve been dying to try this top on! The “Golden Lotus” print is my favorite at our store. One of our regular customers came in to try on this top and she looked so bright and cheerful that she made me want to try it, too! This actually came out more formal than I had expected, especially with the gorgeous scarf.”

Basil Green Wrap Dress with Printed Belt- $139, Boysenberry Blouse- $68, Indigo Cotton Scarf- $16

“I feel very jet-set in this look, like I’m about to go to Paris or Rome. I wouldn’t had thought to wear the Boysenberry top unbuttoned as a kind of cardigan, but it’s a great idea and adds even more color and sophistication to the outfit.”

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