June 22, 2009


How We Wear ›



Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at: shari@meherashaw.com.




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at: meherashawfoundation.org

Jessica, Minneapolis Store Associate, on Mehera Shaw Clothing

As a woman in her now mid-twenties, I’ve come to the point in my style life where I realize that my wardrobe is not quite professional and just on the edge of being “grown up.”
This is not especially surprising. I graduated from college only two years ago and my career has taken me from being an elementary school teacher in Japan (no place for silks and suits) to being a freelance writer and illustrator (where I can work in pajama pants and a t-shirt) to an Associate at the Mehera Shaw boutique in Minneapolis. Only now, working in the Fashion sector, is my wardrobe becoming more polished. I absolutely give the credit for this to Shari Keller’s designs for Mehera Shaw. All aspects of our clothing – the cuts, the colors, the prints, and the production ethics- inspire me immensely. I feel polished but feminine and entirely my own in my clothes from our store. More than anything, when I wear Mehera Shaw, I feel more confident and classically individual.

My personal style has come a long way since I first discovered pleated miniskirts and Doc Martens in high school, but it’s obvious that there have been two constants in my clothing history: COLOR and PRINT. My biggest style influences have always been the 1960s (with Mod London’s use of color and simple cuts to make bold statements) and the 1920s (with an increasingly internationally-inspired silhouettes and motifs and the dedication to artisan details and techniques). Mehera Shaw fits me perfectly since it takes aspects of both of these eras and incorporates them into a modern, polished look; the clothes are bright, colorful, unique, and incredibly well-made. When I look around our store, I find my favorite mod day dress re-imagined as a red paisley print shift, a prohibition-era gamine look embodied in turquoise cropped topstitched trousers, and the modern tunic as a reminder of the inspiration I draw from traditional world costume.

Like many, I’m also increasingly committed to Fair Trade practices and a have a strong preference for buying handmade goods. As a consumer, I want to send my money to the artists and artisans themselves, and I feel positive about buying at Mehera Shaw since I know that it will be fairly supporting everyone involved at our studio in Jaipur. When making a purchase at our store, I’m also supporting the farmers in India who provide the organic cotton and silk used to make our fabrics. Finally, as a former Asian Art major and all around “art geek,” I’m thrilled to be able to purchase contemporary versions of the centuries-old Indian artistic tradition of woodblock printed clothing.

Mehera Shaw has absolutely contributed to me ever-changing sense of style. I really am inspired by being surrounded by such beautiful, fun, and joyful clothing all day, and am always looking forward to what’s next for us!

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