Our Vision - Our Process

 

A People-Centered Approach

  

Mehera Shaw’s belief is in a cradle-to-cradle approach to fashion.  We are working toward becoming more sustainable throughout the life-cycle of a garment: from the fabric we source, the labour standards used, minimizing waste in pattern layouts, developing upcycled products from post-production scarp fabric, to the choices our end customers make (who ultimately are also integrally involved in the supply chain).

 

 

 

Our vision is born of a belief in
human dignity
people helping people
a market need for a
well-designed, wearable, affordable and eco-conscious lifestyle brand.

 

We believe sustainable fashion is only sustainable through quality design,
which wears well over time and reflects the story of its production.

 

  • We use low-impact fabrics such as handloom wool, ahimsa silk, certified organic cottons, artisan textiles, and upcycled textiles in every collection.
  • We use only fair labour garment production and actively look for partnering with artisan textile projects supporting innovative development in upcycling, and micro social enterprise.  
  • We also seek to educate our customers about recycling, mending, wash care for longer garment life and consuming less.  

 

 

Our vision is that everyone participates in the supply chain by their choices;
we all share in the project of making clothing more sustainable.

 

 

"We believe that good design can and does go hand-in-hand with beautifully made, hand-crafted textiles, that sustainability, small-scale artisan production and good design are a good fit and the way of the future. We see it as a continuous cycle--on the production end, we believe in the fair trade model of people being able to help themselves and their success coming from themselves. The role of artisans and of everyone in the supply chain is important.  Everyone has a voice and a significance. I would also call this slow fashion --meaning, for me, that there is a story behind the production. It is a dialogue across cultures and brings people together through art, craft and understanding." —Shari

 

Environmental Practices

Mehera Shaw adheres to environmentally positive production practices; we use only natural fibers, cotton, wool, and silk.   All of our dyes are AZO free; many of them are completely vegetable based (with no heavy-metal mordants). We also use GOTS certified organic cotton whenever possible. To date, when organic cotton is not available, we use cloth that has not been processed after looming, thus by-passing the addition of chemical additives that are normally present in commercially loomed cotton. Many of our garments are made of “khadi”, which is to say cotton, wool, or silk that has been spun and loomed by hand without the use of electricity. The khadi industry was founded by Mahatma Gandhi with the emphasis on giving Indian villagers a path to self-sufficiency. Mehera Shaw is, and will continue to be, an enthusiastic and appreciative, supporter of the khadi movement.
To learn more about what sustainability means to us click here.

Integrated Working

The three facets of Mehera Shaw (brand, production foundation) are fully integrated to create a transparent and vertical supply chain using: fair labour standards as well as sustainable fabrics and artisan textiles on the production side; excellence in design and quality of production within the brand, and; artisan upcycling programs within the foundation projects to create a unique cradle-to-cradle solution for sustainable fashion. Mehera Shaw’s commitment to both sustainability and design within a fully integrated business platform allows us to work in a more organically connected way with our entire team.

 

Fit/Sizing/Care
FIT

Our styles are meant to give room to breath and move.  We use fine tailoring coupled with a relaxed, comfortable fit.

We use a fit guide for each of our styles to provide more information about the fit that was intended.

Slim Fit: a close fit to the body. Regular Fit: a comfortable, relaxed fit with room around the body. Generous Fit: a very loose fit (such as in our oversized blouses) with lots of room around the body for ease of movement.

 

SIZING

 

 

 

 

 

 

 

 

 

 

XS/ 36

S/ 38

M/40

L/ 42

XL/44

 

 

chest

35.5 inches/ 90 cm

37.5 inches/95 cm

39.5 inches/ 100 cm

41.5 inches/ 105 cm

44.5 inches. 113 cm

4cm extra from body

waist

26 inches/ 66 cm

28 inches/ 71 cm

30 inches/ 76 cm

32 inches/ 81 cm

35 inches/ 89 cm

fitted

 

low waist

28 inches/71 cm

30 inches/76 cm

32 inches/ 81 cm

34 inches/ 86 cm

37 inches/ 94 cm

fitted

 

hip

37 inches/ 94 cm

39 inches/ 99 cm

41 inches/ 104 cm

43 inches/ 109 cm

46 inches/ 1

4cm extra from body

 

 

WASHCARE

All garments have been washed several times during the printing/dyeing and manufacturing process.  

CARE for 100% cotton

We recommend cold water machine wash (up to 30 degrees celsius) with a bio detergent and either tumble dry on low heat or line dry in shade for all of our 100% cotton garments/homewares (except for quilts).  

Iron on reverse side of garment following fabric settings.  

Do not use bleach or stain remover.

Cold water wash and low heat drying or line drying in the shade will increase the life of the garment, prolong the vibrancy of the colors and reduce energy use. Shrinkage on all cottons is minimal, approximately 3%.

Garments/homewares are dyed or printed using AZO free, low-impact, pigment or reactive dyes unless otherwise noted.  These dyes are color-fast, but care should still be taken to wash with like colors to retain the vibrancy of the colors.

CARE for 100% cotton quilts

For quilts with cotton fill, we recommend spot or light surface cleaning only with a damp cloth and mild detergent.  Eco-friendly dry cleaning is also recommended. 

CARE for herbal/vegetable dye items

Vegetable dyes are not colorfast and are specifically marked in the product description.  We strongly recommend that all vegetable dye products be washed once before use in a cold water wash with minimal detergent.  Wash separately. Tumble dry on low heat or line dry in shade.  Iron on reverse side.  Do not use bleach or stain remover.

Please keep in mind that indigo dye does continually fade over time.  This is the nature of true indigo dye and is not a defect, but rather a sign of the 'living' nature of the dye.

CARE for silk and cotton/silk

For our silk and cotton silk garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.

Dry cleaning using an eco-friendly service is also recommended.

CARE for linen and cotton/linen

For our linen and cotton linen garments/homewares, we also recommend gentle cycle machine wash cold water (up to 30 degrees celsius) or delicate hand washing to increase the life of the garment and reduce the environmental footprint from energy use, detergents and water wastage.  

Tumble dry on low heat or line dry in shade.  

Iron on reverse side of garment following fabric settings.

Do not use bleach or stain remover.