May 16, 2013


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Mehera Shaw collage of behind the scenes

We are
An artisanal lifestyle brand
An artisan hand block printer


An environmentally conscious, fair trade manufacturer 
An artisan development foundation
Based in Jaipur, India. 


Our Brand

Mehera Shaw is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain.  We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.

Artisan Hand Block Prints - Bagru - Sanganer  - Textile designs

Our brand and manufacturing are intrinsically connected to the artisan printing traditions of Jaipur.  We design block print collections for each season and print on GOTS certified organic cotton base cloth using AZO free dyes.
We work in Bagru village with traditional vegetable dye Bagru hand block prints and at our own block printing unit near Sanganer where we develop and produce contemporary block print designs inspired by the motifs of India and the East.

Production Studio - Fair Trade Manufacturer

Mehera Shaw Textiles Pvt. Ltd. is a fair trade and sustainable manufacturer. We have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles. We are committed to cradle-to-cradle production and produce all garments in-house: specializations include the artisan textiles from the Jaipur region of North India, natural fiber wovens and detailed stitching.

We are a member of the Fair Trade Federation in the US and are a vertical company which allows us to personally confirm that all ethical standards are maintained within our production studio in India. We use only natural fibers and whenever possible, certified organic cottons sourced in India. We use AZO free dyes for both solid colour dyeing and printing. We work regularly with traditional, artisan hand block  printing which actively supports decentralized, village production methods in rural India.

For more information on our fair trade standards, please click here: 'Fair Trade'. For information on purchasing Mehera Shaw wholesale, click here.

Work with Us! Custom Manufacture

We offer full manufacturing services, including pattern making, grading, hand block printing, screen printing, solid colour dyeing, sampling and small to medium scale garment and homewares manufacturing for both independent designers and established brands. For more information write to Shari at:




The Foundation

Mehera Shaw Foundation Trust is a registered non-profit whose mission is to support sustainable artisan development projects.  MSF works in a fully integrated, transparent manner with Mehera Shaw Textiles.  MSF’s first project is an artisan upcycling project designed to produce textiles and accessories from production scrap as well as to create cooperative, micro-social enterprise, mentor-based education and training centres for artisan communities.
Mehera Shaw Foundation Trust is a registered non-profit trust whose mission is to support artisan development projects.  It is the non-profit sister of Mehera Shaw, working specifically with artisans to develop upcycled textile products, and to create cooperative, micro-social enterprise and mentor-based education and training centres for artisan communities. MSFT works in an integrated and fully transparent manner with Mehera Shaw Textiles to help people help themselves without discrimination. Our philosophy is one of emancipation through work, skill building, dignity.
Projects include women artisan micro-enterprise skills training program making upcycled fashion accessories from post production scrap fabric, 
For more detailed information, please see our main menu under "foundation" and our foundation website at:

Mehera Shaw Private Label Customer Lily of Valley Isle: Celebrate Launch Collection and Fashion Show

On April 20th, Earth Day 2013, Lily Clark and Amy DeCew celebrated the launch of their sustainable fashion line, Lily of Valley Isle, at the Beau Monde Society’s Midsummer Jungle runway show in New York city. Select pieces from the Lily of Valley Isle womenswear collection were chosen to highlight the current choices available in ethical and ecologically-conscious clothing brands. 

Lily of Valley Isle focuses on day-to-night and beach-to-town women’s clothing with a contemporary aesthetic and aloha spirit. Inspired by Lily’s transition to life in Maui after ten years in the L.A. fashion industry and utilizing Amy’s prior work in sustainable design within New York fashion, the duo bring high-end finishes like French seams and handmade shell buttons into their use of organic cotton fabrics. Working with the Mehera Shaw production facility in Jaipur, India allows Lily and Amy to combine design creativity, quality, and sustainability into their business vision.

They can be visited at:

or followed on Twitter as @LilyValleyIsle

Links to more info about the April 20th Beau Monde Society Midsummer Jungle runway show are at:
and at:

Fashion Envie Team Credits:
Beau Monde Society founder and stylist: Jennifer Nnamani
Producer: Zunyda Maya
Architect: Preet Kalra
Social Media Strategist: Steffanie Nnamani 
Publicist: Dom Drake
Graphic Designer: James Mao
Art Director: Ian Chapman 
Digital Media Strategist: Reynaldo Osoria of R.E.M Media Productions
Artist: Dominick Troy Williams 
Assistant: Marsha Larose
Intern: Deandra Wolfe
Makeup: Glamtechz and Christopher McKie 
Hair: Cassandra Normil
Nails: Marsha Larose. 
Music, event photography, and videography: R.E.M Media Productions
Photo credits: Reynaldo Osoria

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